Project Details: Create an updated, modern brand guide that communicates a medical and military look for the Acus Foundation. The Acus Foundation is a non profit that uses medical acupuncture to radically reduce chronic pain and the need for prescription drugs, especially opioids in service members. Radiant was brought in to rebrand Acus, help shape the brand story and grow donations and foundation grants to expand their training program so every vet is pain-free.
Solution: I created a design system, logo, and website. After researching medical companies, I found that blues were predominant colors as was a very crisp clean look with a lot of white that exuded professionalism and trust. The logo retained a cut-out from the old design. I added a star to tie in the military, slightly patriotic flair. I created all the logo and design assets to hand off to the client. I also worked with a web developer to implement the website according to what the client approved.
Before Redesign:
After Redesign:
