Project Details: Create a cohesive package system that worked within Hermitage's existing brand.
Solution: I created a package system that utilized the same textural font as other hermitage beer labels. I added more refined typography and custom illustrations to indicate the specialness of the limited edition beers and the beer's higher price point. The custom illustrations were first hand-drawn and then digitally colored with watercolor textures. The labels also keep within the textual craft hand-done look and feel of Hermitage's brand.
