Project Details: RadiantBrands was brought in by the Berkeley Ecology Center to help them develop a marketing program for their Ecology Center Store.
Solution: After interviews and research, I helped refine and launch the “Berkeley EcoStore” brand, positioning their store as a place for everything sustainable. I created a design system, logo, banners, and web ads. The logo contains references to Berkeley geography, the bay and the hills.The system was clear and modern, and used icons and bright colors that would be highly visible on banners and web ads. The 2018 Holiday shopping season saw more than a 50% increase in retail sales.